While a sales team works to close deals with small to large businesses (Business to Business - B2B scenario), it is necessary to maintain individual accounts and keep track of contacts under them. Effective organization in interacting with your contacts, who may represent or account for a particular company or such other bigger concern is of high priority.
The relationship with the concern as a whole would become inharmonious and cause potential deals to slip if interaction with contacts is disorganized. Account management helps maintain harmony and makes the process of sales to businesses with multiple contacts easy and efficient.
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