Email marketing is a powerful and popular marketing tool. Email marketing services are preferred by most B2B enterprises as a low cost, yet effective means to reach a wide range of targeted audiences. Email marketing can be viewed as a process of building a relationship with prospects or past and present customers by sending them newsletters, brochures, more information about products/services/offers et al via email.
The success of any marketing campaign depends on delivering the right message to the right people at the right time. With bulk emails, how many recipients is your email relevant too? Email marketing from Pointer Soft Technologies Pvt. Ltd. Marketing Automation, sends personalized emails
and also reports back the recipients' intent and interest in your website; making Email an indispensable tool for lead nurturing email.
Pointer Soft Technologies Pvt. Ltd. Marketing Automation a highly proactive marketing automation platform helps companies achieve their marketing goals by identifying website visitor intent". It provides a company-level view which reveals where a company is in the purchase cycle and the product/services they are interested in. This information is valuable to the sales and the marketing teams who can run targeted email campaigns based on intent.
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